Professional Niima Associated Investment Limited – Your Assured Partner

We Shape
Narratives That
Move Economies .

PNAIL is a strategic communications and
marketing advisory firm partnering with
leading institutions to drive national campaigns,
influence public perception, and accelerate
growth across Nigeria and Africa.

Our primary goal is to elevate your business to new heights.

Strategy-led solutions through creative & lateral thinking.

We prioritize product quality as our defining competitive advantage.

Mr. Sadiq Wada Abubakar, Chairman

E-Naira Activation – Balogun Market
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E-Naira Activation – Balogun Market
16
Date
January 13, 2023
NQR Payment
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NQR Payment
97
Date
January 13, 2023
E-Naira Activation – Tejuosho Main Market
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E-Naira Activation – Tejuosho Main Market
88
Date
January 13, 2023
Banker’s Committee
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Banker’s Committee
97
Date
January 13, 2023

Meet the visionary leaders driving PNAIL’s excellent and innovative ideas

Sadiq Wada
Chief Operating Officer

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Mrs. Rikiya Abubakar
Managing Director

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Mr. Dipo Adesida
Head Strategist

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Mr. Bowale Odukale
Digital Marketing Specialist

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Mr. Charles Efiong
Creative Director

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Mr. Samuel
Head Admin

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Opinions
of our
customers

From procurement to delivery, PNAIL handled everything seamlessly. Truly a reliable business partner.
Michael Adeyemi
PNAIL transformed our brand strategy with precision and creativity. Their expertise exceeded our expectations!
Eunice Okonkwo
Their media and marketing strategies gave our brand the visibility it needed. Exceptional service!
Yusuf Dikko
PNAIL’s attention to detail in stakeholder management and PR is unmatched. Highly recommended!
Lawrence Iyoyo

Let's Talk About
Your Next Project
info@pnail.ng
+234 703 510 2932

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Mr. Samuel
Head Admin

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Mr. Charles Efiong
Creative Director

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Mr. Bowale Odukale
Digital Marketing Specialist

Bowale is a results-oriented professional specializing in Digital Media, strategic communication, and public relations, bringing a unique blend of storytelling and analytics expertise. Holding a BSc in Mass Communication from Covenant University and an MSc in Communications from Clemson University, USA he excels in utilizing digital communications and marketing to craft engaging narratives that inspire diverse audiences.

Commencing his career as a Reporter at Nation Newspaper, Bowale later spearheaded the Digital Communications Unit at his alma mater, Covenant University, for three years. During this tenure, he propelled the university to become the most socially connected institution in Nigeria. Transitioning to Verdant Zeal Marketing Ltd, he served as Content and Digital Manager before advancing to the role of Brand Manager, overseeing projects for prestigious clients like British Council, Development Bank of Nigeria, NIMASA, South African Airways, and AfDB.

Driven by his passion for enhancing brands in the Nigerian market, Bowale took on the role of Head of Brand and Product Marketing at Coralstone Capital Limited. Here, he achieved remarkable success by growing user engagement for the company’s digital bank, Vale, to over forty thousand users within six months. Following this accomplishment, he assumed the position of Digital Marketing Manager at Primera Bank, leading the launch of Koins App, the bank’s digital product.

Bowale’s dedication lies in the realms of digital media, analytics, and strategic communication. Continuously refining his skills in the ever-evolving digital landscape, he aspires to empower brands by crafting compelling narratives that resonate and captivate diverse audiences.

Mr. Dipo Adesida
Head Strategist

Oladipo Adesida is an astute marketing communications professional with 18 years’ experience as a Brand Strategist, Creative Director, TV/Film/Radio Producer, Event Coordinator in the advertising and media industry.

He has led marketing communications campaigns across industries in the private sector such as Telecommunications, Financial Services, Oil & Gas, Hospitality, Aviation, Fast Moving Consumer Goods (FMCG), Conglomerates, Insurance, Agriculture, Technology, E-Commerce, and more. He has also worked on several public sector projects across Federal, State and Local governments, which include partnerships with multilateral agencies such as UNICEF, USAID, DFID, AU, ECOWAS, AfDB, and others.

Oladipo holds a first degree in Dramatic Arts from the prestigious Obafemi Awolowo University, Ile-Ife; a Diploma in Filmmaking from New York Academy; a Certificate in Marketing from the Chartered Institute of Marketing, UK; is an alumnus of the British Council/University of Glamorgan (now University of South Wales) Centre for Creative Enterprise Development; an associate member of the Advertising Practitioners Council of Nigeria and one of 500 Young Africans to meet President Barack Obama as Mandela Washington Fellows.

Oladipo Adesida sits on the board of a number of Media, Communications & Tech Marketing companies namely: Verdant Zeal Nigeria, Brainbox iMedia Interactive Media, Lasiko (an eCommerce startup); and ADE Digital (A Digital Content Marketing company.

Mrs. Rakiya Abubakar
Managing Director

Rakiya Mohammed Abubakar is a seasoned entrepreneur and business professional with a strong passion for making societal impact and driving economic growth.

She is the Chairman and founder of PNAIL, a marketing communications consulting company, which she founded in 2014, and has worked with public and private institutions, providing brand strategy, marketing intelligence, public relations advertising and stakeholder management services.

Rakiya holds a degree in Economics from Bayero University, Kano and has furthered her expertise through certifications across various disciplines.

In addition to her role at PNAIL, Rakiya serves as the CEO of Rahaza Group of Companies, showcasing her adeptness in managing diverse business interests. Furthermore, she is the proprietress of Niima International School in Abuja, highlighting her commitment to education and community development.

Rakiya’s multifaceted professional background, combined with her entrepreneurial acumen and dedication to education, underscores her as a prominent figure driving both business and societal progress.

Mr. Sadiq Wada
Chief Operating Officer

Sadiq Wada is a seasoned professional with 15 years of diverse experience in print and broadcast media, public relations, corporate communications and banking. His additional expertise lies in institutional communications, branding, event management, development communication, audience perception research, and corporate social responsibility (CSR) initiatives. Sadiq has a proven track record of successfully executing value proposition campaigns of high profile clients such as the Central Bank of Nigeria and Bankers’ Committee,

Sadiq is an alumnus of Ahmadu Bello University (ABU) Zaria, where he obtained his foundational education. He furthered his studies at the Rome Business School, Nigeria; the London School of Public Relations; and Pan Atlantic University. Additionally, he holds certifications from other reputable institutions, showcasing his commitment to continuous learning and professional development.

Throughout his career, Sadiq has demonstrated a strong ability to develop and implement effective communication strategies, leveraging his multifaceted background in media and finance. He has played a key role in crafting and executing impactful campaigns, contributing to the success of high-profile initiatives, including the eNaira campaign, Financial Literacy programs, and the adoption of NQR technology, RT200FX in Nigeria.

Sadiq Wada’s unique blend of experience across various industries and his academic achievements make him a valuable asset in the realm of communications, marketing, and corporate strategy.